Table Of Content 

PART 1: THE IMC FOUNDATION

1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process

PART 2: IMC ADVERTISING TOOLS

5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels

PART 3: DIGITAL AND ALTERNATIVE MARKETING

8. Digital and Mobile Marketing
9. Social Media
10. Alternative Marketing

PART 4: IMC PROMOTIONAL TOOLS

11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs

PART 5: IMC ETHICS, REGULATION, AND EVALUATION

14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program

Please Note !!!

Delivery Policy 

This is when the ordering is in the form of : 

For E-Books or Online Leaning Access Code  

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All Product have a expiry date of 12 month . The time will only start once the code is activated.

The instruction on how to download will be send to you with the code together.

**All access code and EBook code once order CAN'T be return.**