Public Relations Theory 1st Edition by Jae-Hwa Shin 9780470659311

Table of Contents

Introduction

1 Public Relations

2 Role of Theory

3 Excellence Theory

4 Contingency Theory

5 Rhetorical Theory

6 Critical Theory

7 Issues, Crisis, and Risk Communication and Management

8 Public Relations and Measurement Challenges

9 Public Relations and Ethical Challenges

10 Publics, Stakeholders, and Other Voices

11 Public Relations and Relationships

12 The Role of Public Relations Professionals and Leadership Challenges

13 Current Trends and Issues in Building Public Relations Theories