TABLE OF CONTENTS

PART ONE
Overview and Opportunity Identification/Selection 
1. The Strategic Elements of Product Development 
2. The New Products Process 
3. Opportunity Identification and Selection: Strategic Planning for New Products 


PART TWO
Concept Generation 
4. The Product Concept and Ready-Made New Product Ideas 
5. New Product Ideas: The Problem Find-Solve Approach 
6. New Product Ideas: Analytical Attribute Approaches 


PART THREE
Concept/Project Evaluation 
7. Concept Evaluation and Testing 
8. The Full Screen 
9. Sales Forecasting and Financial Analysis 
10. Product Protocol 


PART FOUR
Development 
11. Design 
12. Development Team Management 
13. Product Use Testing 


PART FIVE
Launch 
14. Strategic Launch Planning 
15. Implementation of the Strategic Plan 
16. Market Testing 
17. Launch Management 
18. Public Policy Issues 


APPENDIXES
A Sources of Ideas Already Generated 
B Other Techniques of Concept Generation 

Please Note !!!

Delivery Policy 

This is when the ordering is in the form of : 

For E-Books or Online Leaning Access Code  

 Format : Access Code  ( Digital  )  

The code will be sending to your email in 2 to 3 working days normally .

It is very important that you include you email and your contact number correctly. 

All Product have a expiry date of 12 month . The time will only start once the code is activated.

The instruction on how to download will be send to you with the code together.

**All access code and EBook code once order CAN'T be return.**