Table of Contents

1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing and Social Media Governance.
5. Social Media Platforms and Social Networking Sites.
6. Paid Social and Influencers
7. Content Creation and Sharing: Blogs, podcasts, and webinars.
8. Visual Storytelling
9. Content Marketing: Publishing Articles, White Papers and E-books
10. Virtual Communities
11. Mobile Marketing on Social Networks.
12. Social Media Monitoring and Management.
13. Managing and Staffing the Organization for Social Media Marketing.
14. Social Media Marketing Plan
Appendix: Sample SMM Plan Caffe Daily

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